How To Rank In Google without links is an article based on the ahrefs.com website and an episode of Oversimplified SEO made by Tim Soulo.
For years now, we’ve heard the drumbeat from Google that marketers should stop focusing on building links. While it’s accepted wisdom that you should avoid manipulative link building to rank higher in search results, the popular narrative would have us believe that external links aren’t important in Google ranking algorithms at all, and that link building can be safely ignored.
Is there any truth to this?
ComunicarePR shows you How To Rank In Google Without Links. Your blog posts can rank in Google without building link…
With a good SEO strategy you can rank #1 in Google for any keyword. But if you want to do this thing, you should replicate all links of your competitors and then go get even more. So I decided to devote this article to ranking without links!
How To Rank In Google Without Links
Before we begin our journey, I want you to watch this short video made by Tim from ahrefs.com about how your site can rank in first page of Google without links.
Here’s a quick recap of the idea behind the video:
If your Domain Rating is very strong, the pages of your website may rank high in Google even when having zero backlinks.
What is Domain Rating?
Domain Rating is the combined power of ALL backlinks that link to ALL pages of your website.
So to be honest, the headline of this video is a little bit misleading.
You can rank in Google without backlinks to this particular page. But this requires you to have TONS of links to other pages under that same domain.
What the data says about links and Google rankings
There are a number of conclusions you can reasonably draw from these numbers.
1. External links are almost always present for competitive searches
If you want to rank for anything that’s even remotely competitive, the chances of finding a website ranking without external links is very rare indeed.
2. It’s possible to rank individual pages without links
As long as your website itself is linked externally, it appears more than possible to rank individual pages on your site, even if those pages themselves don’t have external links. That said, there’s a strong relationship between links to a page, and that pages performance in search—so it’s much better if the page actually does have external links.
To put this in layman’s terms, if a lot of people link to your website homepage, it’s possible for other pages to rank as well, but it’s even better if those pages also have external links pointing at them.
Although not examined in this study, it’s likely most of the pages without external links at least had internal links pointing at them. While not as strong as an external link, internal links remain a decent way to pass authority, relevancy and popularity signals to pages on the same site.
3. More links correlate with higher rankings
It seems obvious, but the study confirmed the long-standing correlation between higher rankings and the number of external links found from unique websites.
Indeed, out of all the data points the ranking correlation study looked at, the number of unique websites linking to a page was one of the highest correlated relationships we found.
4. When can you rank without links?
Despite the fact that we found almost no websites ranking without external links, it is still possible?
Absolutely, but there’s a catch.
The 15,000 keyword phrases used in this study were, for the most part, competitive. This means that lots of other people and websites are trying to rank for the same term. Think of phrases like “Galaxy s6” and “New York car insurance.”
Non-competitive phrases, by their nature, are much easier to rank for. So if you want your website to rank without obtaining any backlinks, you might succeed by targeting more obscure phrases like “Oregon beekeeper ballet emporium” or “Batman flux platypus.” These phrases have much lower competition, and by default, much lower traffic (and in many cases, none.)
There are other edge cases where it’s possible to rank without links, such as when the user is searching for your website specifically, or when you offer something very unique that can’t be found anywhere else. Even in these cases, it helps tremendously to actually have links pointing at you.
If you have any questions about How To Rank In Google Without Links — just use the comments section below and I’ll make sure to address them!
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